The Things Conference 2026

The ninth edition of The Things Conference brings more than 2,000 IoT professionals from over 80 countries to Amsterdam, under the theme Put Your Demo Where Your Mouth Is. Both bitteiler founders are there for the full two days, and Dr. Maroua Taghouti has two sessions on the Tuesday — a keynote at lunchtime and a panel in the late afternoon.

Keynote: “The IoT industry has a data problem, not a connectivity problem”

Tuesday 22 September, 13:00 · The Things Forum Two · Edge AI & Intelligent Systems

The argument in short: IoT deployments keep running into bandwidth ceilings, battery limits and the rising cost of moving sensor data — and faster networks do not fix any of that. Collecting the data was never the hard part; moving it efficiently is. Maroua will show what changes when AI-powered lossless compression runs directly on the embedded device, drawing on real industrial IoT deployments: what it actually takes to put a model on constrained hardware, what it does to device lifetime and scale, and why making the data smaller can matter more than making the network faster.

Panel: “Women in IoT - Who’s In the Room”

Tuesday 22 September, 15:45–16:50 · The Things Theater · Edge AI

Rather than asking again why diversity matters, this panel asks how women actually get into IoT — the routes in through engineering, and equally through marketing, partnerships and ecosystem roles. The paths that led here, the moments that nearly closed the door, and what would open it wider for the next person. Maroua joins Michelle Lozada and Carlo Tinella of Semtech, Fabienne Maire of TEKTELIC, and Annalena Zottmann of Diehl.

Meet bitteiler in Amsterdam

Máté and Maroua are both at De Kromhouthal across both days. If you run a fleet where airtime, bandwidth or battery is the binding constraint, come and find us — and bring your numbers rather than your slides.

Here’s what we’d love to show you

• Lossless compression on a real microcontroller. Compression running inline on the same constrained hardware you already ship — payload shrinking in real time, reconstruction bit-exact. No approximation, no downsampling, no dropped samples.
• What it does to your numbers. Up to 90% less data transmitted, around 30% longer battery life, 100% lossless. Bring a sample of your own data and we will run it on the spot rather than quote you an average.
• Why it holds across the stack. LoRaWAN duty cycles, cellular data plans, satellite cost per byte — different constraints, same fix. Software that sits between your sensor and your radio, with no hardware redesign and no protocol change.